Development of Knutsford Tourism Strategy
A Tender Notice
by KNUTSFORD TOWN COUNCIL
- Source
- Contracts Finder
- Type
- Contract (Services)
- Duration
- 12.5 month
- Value
- £0-£15K
- Sector
- MISCELLANEOUS
- Published
- 26 Jan 2024
- Delivery
- 12 Mar 2024 to 31 Mar 2025
- Deadline
- 01 Mar 2024 17:00
Concepts
Location
1 buyer
- Knutsford Town Council Knutsford
Description
The primary objective of this work is to develop a Knutsford Tourism Strategy to guide the Town Council and partners on work to develop Knutsford's tourism offer. This should include (as a minimum): • Market research on current perceptions of Knutsford (from non-residents) • SWOT analysis of Knutsford's current tourism offer • Benchmarking Knutsford against similar towns in Cheshire and the wider area • Developing a future vision for Knutsford as a tourist destination with recommendations for immediate, medium- and long-term implementation • Recommendations for tourism offers Alongside this we wish to provide specific support to key local visitor attractions and develop guidance/advice for them in enhancing their visitor offer. The objective of this is to increase visitor numbers and income for these attractions to support their ongoing sustainability. This could be an annex to the Tourism Strategy or specific guidance documents for the attractions. This guidance would include specific SWOT/gap analysis of each attraction and development of recommendations. As a minimum this will involve a visit to the attraction and a meeting with the manager/coordinator.
CPV Codes
- 75125000 - Administrative services related to tourism affairs
- 79411000 - General management consultancy services
- 79413000 - Marketing management consultancy services
Indicators
- Contract is suitable for SMEs.
- Contract is suitable for VCOs.
Reference
- KTC-SPF-04
- CF 435f83bd-634e-4c9d-8ebf-62c5c8a597e8