The Provision of Digital Marketing Services

Concepts

• marketing services
• glasgow
• strategic marketing activities
• digital marketing partner
• digital marketing services
• a digital marketing partner
• their marketing strategy
• the college’s marketing department
• the provision of digital marketing services
• marketing

Location

Glasgow

Description

The College’s Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College’s in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.

Renewal Options

The contract has an option to extend for a further 12 months

Award Criteria

CPV Codes

• 79342000 - Marketing services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Financial restrictions apply.
• Professional qualifications are sought.
• Staff qualifications are relevant.
• Award on basis of price.

Other Information

The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 26014. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 (SC Ref:756617)