Global West Midlands Communications Campaigns

Concepts

• birmingham
• public relations
• global west midlands communications campaigns
• campaign activity
• communications campaigns
• nine mini campaigns
• the campaign series
• the west midlands
• campaigns
• midlands

Location

Birmingham

Description

WMGC requires an external agency or consultancy to support with a 15-month programme of communications campaigns to support its overarching objective of Enhancing the Profile and Reputation of the Region, in order to drive inward investment and inbound tourism to the West Midlands. The communications programme will run from January 2024 – March 2025.Campaign delivery will broadly consist of narrative development, thought leadership/byline curation and press release creation, and is therefore content-generation-led. Although an understanding of the media landscape is welcome and advantageous, there is not an expectation that campaign activity will include ‘aways on’ direct media relations. The campaign series will predominantly focus on inward investment and capital investment focused activity across nine mini campaigns, with a further three mini campaigns focused on visitor economy themes. The communications programme will build on the unprecedented exposure generated surrounding t

Award Detail

Award Criteria

CPV Codes

• 79416000 - Public relations services
• 79416100 - Public relations management services
• 79416200 - Public relations consultancy services

Indicators

• Award on basis of price.