AUDIENCE EXPLORATION AND TESTING BRIEF: RESEARCH, ADVICE AND LISTING - AWARD

Concepts

• research services
• wiltshire
• advice
• audience exploration and testing brief
• research
• listing - award
• audience exploration and
• testing
• listing
• exploring

Location

Description

We are seeking to better understand audience needs for our research, advice and listing presence. We want to better understand: o A closer picture of who the audiences are for the three headings above o How aware are they of our wider offer and what are their impressions of it? o What their goals are in coming to us- what will they use resources for o How do we fit into the wider picture of their use of heritage resources? o What are their pain points in finding and exploring our resources? o What are their preferred formats? o How can we improve delivering this offer to them? Information architecture may be one part of the exploration but there is a separate discoverability project examining this at a high level and this new work isn't intended to duplicate that.

Award Detail

CPV Codes

• 73110000 - Research services