Advertising, Design and Marketing Services for Tourism Northern Ireland Resource

Concepts

• advertising services
• belfast
• advertising campaign
• advertising management
• advertising and marketing
• tourism northern ireland
• northern ireland
• online media services lot
• offline media services lot
• tourism northern ireland resource

Location

BELFAST

Description

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is also detailed below. Lot 1: Strategic and Lead Creative Agency Lot 2: Online Media Services Lot 3: Offline Media Services Lot 4: Design, Marketing and Content Services Following publication of this VEAT Tourism NI will vary this contract with the incumbent suppliers following a period of 10 days from the date of publication of this notice in accordance with Regulation 72(1)(c). The Contract variation provides an uplift in value to £41,500,000 across all lots.

Lot Division

Award Detail

CPV Codes

• 79341000 - Advertising services
• 79341400 - Advertising campaign services
• 79341200 - Advertising management services
• 79340000 - Advertising and marketing services

Indicators

Legal Justification

With respect to Regulation 72 in theory more than one such change can be made during the life of the contract; however, the successive changes must not be made to circumvent the regulations. CPD notes this is the 2nd modification to the original contract value. The first modification on 17 July 2021 increased the value by £10,500,000, to allow for the increased funding from DfE, which covered additional interventions, such as more advertising, both for leisure tourism and business tourism and the increased role of TNI’s Strategic and Creative lead in supporting the industry. This 2nd modification is to increase the estimated value by a further £10,500,000 increasing the contract value to an estimated £41.5m. This is a result of Tourism NI receiving an additional £7 million budget in the 2022/23 financial year, which has resulted in further unforeseen increased expenditure under the contract. TNIs partner organisations (councils and DfE) have also utilised the contract more than originally anticipated, adding to further unexpected increased expenditure under the contract.