PS/23/167 - Provision of Socio Demographic Data

A Contract Award Notice
by DVLA - DRIVER & VEHICLE LICENSING AGENCY

Source
Contracts Finder
Type
Contract (Services)
Duration
1.5 year
Value
£29K
Sector
TECHNOLOGY
Published
15 Feb 2024
Delivery
12 Feb 2024 to 11 Aug 2025
Deadline
10 Jan 2024 17:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

A postcode socio demographic product in conjunction with geographical mapping software so that they can carry out detailed customer analysis and segmentation to identify and group customers into segments of like-minded consumers.

Award Detail

1 Marketing Metrix (London)
  • Value: £28,615

CPV Codes

  • 48000000 - Software package and information systems

Indicators

  • Contract is suitable for SMEs.

Other Information

Award letter Award - Redacted 2.jpg Award letter Award - Redacted.jpg

Reference

Domains