Changing the supermarket offer for lamb in the Hauts de France ( Northern region)

A Contract Award Notice
by DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS

Source
Contracts Finder
Type
Contract (Services)
Duration
8 month
Value
£89K-£90K
Sector
PROFESSIONAL
Published
28 Feb 2024
Delivery
01 Apr 2024 to 30 Nov 2024
Deadline
25 Feb 2024 00:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) through butchers training and yearly activations, through Interbev's local office as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb.

Award Detail

1 Interbev (None)
  • Value: £90,000

CPV Codes

  • 79342200 - Promotional services

Reference

Domains