NMRN Brand Development Programme

Concepts

• portsmouth
• market and economic research
• brand development support services
• brand propositions
• brand position
• nmrn brand development programme
• nmrn
• a brand portfolio
• a brand strategy
• a generation” brand development programme

Location

Portsmouth

Description

This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold “once in a generation” brand development programme that amplifies our vision to be the world’s most inspiring Naval Museum, Linking Navy to Nation. We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models. The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles. It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.

Lot Division

CPV Codes

• 79300000 - Market and economic research; polling and statistics
• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Indicators

• Bids should cover one or more lots.
• Bids should cover the whole contract.
• Renewals are not available.
• Award on basis of price and quality.

Other Information

The tender is split into two lots, please see the ITT for information on this. Please find the tender documentation on Contracts Finder Gov.UK website here; https://www.contractsfinder.service.gov.uk/Notice/c0403be4-2825-466a-8e6d-b24b99... Open ITT NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at https://www.mytenders.co.uk/Search/Search_Switch.aspx?ID=231595. (MT Ref:231595)