NMRN Brand Development Programme

Concepts

• portsmouth
• market and economic research
• brand development support services
• brand propositions
• nmrn brand development programme
• nmrn
• a brand portfolio
• a generation" brand development programme
• a brand strategy
• (nmrn operations

Location

Description

This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation.We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models.The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles.

CPV Codes

• 79300000 - Market and economic research; polling and statistics

Indicators

• Contract is suitable for SMEs.

Other Information

It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.The tender is split into two lots, please see the ITT for information on this.Please find the tender documentation on Contracts Finder Gov.UK website here;https://www.contractsfinder.service.gov.uk/Notice/c0403be4-2825-466a-8e6d-b24b999b384e NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at the link provided https://www.mytenders.co.uk/search/show/search_view.aspx?ID=MAR167891