CyberScotland Partnership - marketing and communications management and coordination

Concepts

• marketing services
• glasgow
• cyberscotland partnership
• cyber resilience communications
• cyberscotland week
• cyberscotland
• marketing plan
• communications
• cyberscotland partnership - marketing and communications management
• comms and marketing activities

Location

Glasgow

Description

The provision of communications and marketing services for the CyberScotland Partnership (CSP); a collaboration of key strategic stakeholders, brought together to maximise cyber resilience communications and messaging across Scotland in a coordinated and coherent way. The contract is expected to cover a period of 1 year from August 2024 with the potential of a 1 year extension. The maximum contract value is 200,000 GBP per annum.

Total Quantity or Scope

Key deliverables: - Creating and delivering an annual communications and marketing plan for the CyberScotland Partnership(CSP). This will include writing content for digital and press releases, producing quarterly campaign asset packs that will be disseminated across the Partnership to reach public, private and third sectors. -Build, maintain and promote the CyberScotland brand and online presence through appropriate and effective marketing and communication activities and broadening social media reach into Scottish communities. -Maintain and update the CyberScotland portal - the national website - with up to date and trusted cyber security information, advice and guidance for businesses, organisations and individuals in Scotland. -Lead on the promotion of CyberScotland Week. -Produce regular cyber security bulletins for different audiences and help to increase subscriptions. -Organise and chair monthly meetings of the CSP Comms and Marketing Action Group to ensure coordinated and cohesive comms planning and delivery across Partners. -Write and present quarterly reports for the CSP Steering Group on progress of targets and key deliverables. -Produce end of year progress report for the CSP Steering Group on comms and marketing activities including recommendations for next steps.

Renewal Options

One optional period of 12 months.

Award Criteria

CPV Codes

• 79342000 - Marketing services
• 79342200 - Promotional services
• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Financial restrictions apply.
• Performance considerations apply.
• Professional qualifications are sought.
• Staff qualifications are relevant.
• Award on basis of price.

Other Information

Technical Assessment - Full details of the technical criteria is detailed within Invitation to Tender. Score Definition Description 0 Unacceptable Nil or inadequate response. Fails to demonstrate an ability to meet the requirement. 1 Poor Response is partially relevant but generally poor. The response addresses some elements of the requirement but contains insufficient/limited detail or explanation to demonstrate how the requirement will be fulfilled. 2 Acceptable Response is relevant and acceptable. The response addresses a broad understanding of the requirement but may lack details on how the requirement will be fulfilled in certain areas. 3 Good Response is relevant and good. The response is sufficiently detailed to demonstrate a good understanding and provides details on how the requirements will be fulfilled. 4 Excellent Response is completely relevant and excellent overall. The response is comprehensive, unambiguous and demonstrates a thorough understanding of the requirement and provides details of how the requirement will be met in full. 4C.7 Environmental management measures. Bidders will be required to confirm that they will employ environmental management measures that meet the following requirements: Evidence that their organisation has taken steps to build their awareness of the climate change emergency and consideration of how they will respond. This should include details of planned projects and actions to reduce the bidder’s carbon emissions. Scoring Criteria is attached to 4C.7 in the SPD. Tenderers must also confirm they will pay staff that are involved in the delivery of the contract at least the real Living Wage and they will meet standards on payment of subcontractors. The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 26404. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 A sub-contract clause has been included in this contract. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2363 Community benefits are included in this requirement. For more information see: https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-pr... A summary of the expected community benefits has been provided as follows: The tenderer must provide a Community Benefits proposal that is relevant to the subject matter of this contract and supports the Scottish Ministers’ commitment to contributing to the social, economic & environmental well-being of the people of Scotland, as described in the specification. Tenderers should not provide details of any existing initiatives they already undertake as part of their day-to-day business and the community benefits proposed must be generated specifically for and as a result of this contract. Good answers will demonstrate to evaluators that the tenderer has a comprehensive understanding of the subject matter of this contract and how the proposed benefits will reflect the national outcomes described in the Specification. Proposals can be innovative but must be tangible and measurable, so that they can be monitored and reported throughout the contract. Specific to this contract the Service Provider will be expected to consider: “amplifying cyber resilience messaging across communities in Scotland to build safer communities”. (SC Ref:761660)