UK_2024_Conversion Rate Optimisation Agency

A Tender Notice
by BRITISH COUNCIL

Source
Contracts Finder
Type
Framework (Services)
Duration
4 year
Value
___
Sector
PROFESSIONAL
Published
26 Mar 2024
Delivery
01 Jul 2024 to 30 May 2028
Deadline
14 May 2024 22:59

Concepts

Location

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates.

CPV Codes

  • 79341000 - Advertising services

Indicators

  • Contract is suitable for SMEs.

Other Information

If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Is a Recurrent Procurement Type? : Yes Additional information on how to apply for this contract https://in-tendhost.co.uk/britishcouncil/aspx/

Reference

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