Enrolment Support Services - International Students

Concepts

• brighton
• education administration
• enrolment conversion
• students
• international
• enrolment
• student
• offer holder stage
• email marketing campaigns
• conversion.• gain marketing intelligence

Location

Brighton

Description

The University is seeking a third-party organisation to support the Application processing and conversion support for all overseas undergraduate and postgraduate applications. This is expected to include all undergraduate and postgraduate programmes that do not require an interview.

Total Quantity or Scope

This is expected to include all undergraduate and postgraduate programmes that do not require an interview.Application processing includes:• Qualifying and processing student applications. Ensuring applications are completed correctly and fully with relevant accompanying documents included. Following-up on in-complete applications and tracking reasons for delays.• Matching eligibility of applicants against entry criteria and issuing offer letters to qualified applicants.• Updating applicant records on Brighton’s admissions systems. • Consulting with the Brighton based team about borderline applications.• Supporting the CAS team with the delivery of pre-CAS interviews.• Reporting regularly on progress and working to agreed KPI’s.It is expected that the conversion support services will work under the direction of the University of Brighton’s Marketing & Recruitment Team and will include: • email marketing campaigns to applications at the enquiry stage that generate new applications.• email marketing campaigns at offer holder stage that drive conversion.• Undertake work to enhance offer to enrolment conversion rates.• Proactively develop initiatives to enhance and improve conversion.• Gain marketing intelligence through telephone campaigns e.g. reasons why students are accepting/declining their offer or other sentiments as required by the University.• Develop and execute an offer to enrolment phone call strategy that provides a high level of service and care to offer holders.

Renewal Options

The contract will be renewed at the end of its term

Award Criteria

CPV Codes

• 75121000 - Administrative educational services

Indicators

• Bids should cover the whole contract.
• This is a recurring contract.
• Renewals are available.
• Professional qualifications are sought.
• Award on basis of price.

Other Information

The University at its sole discretion has the option to extend the contract by a period of 24 months or parts thereof.