Prominence of video streaming apps on a connected TV's UI

A Contract Award Notice
by OFCOM

Source
Contracts Finder
Type
Contract (Services)
Duration
2.5 month
Value
£35K
Sector
PROFESSIONAL
Published
11 Apr 2024
Delivery
01 Dec 2023 to 09 Feb 2024
Deadline
07 Nov 2023 12:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

The two central questions Ofcom wishes to explore through this bespoke research (and the accompanying report) are: - What effects (if any) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services? - How can such effects be measured and assessed?

Award Detail

1 Looper Insights (London)
  • Value: £35,000

CPV Codes

  • 79310000 - Market research services

Indicators

  • Contract is suitable for SMEs.
  • Contract is suitable for VCOs.

Reference

Domains