UK Residential Price Monitoring

Concepts

• market research
• uk audiences
• uk residential price monitoring
• the uk tv market
• monitoring
• residential
• connected tv devices
• connected tv gateways
• different connected tv platforms
• tv platforms

Location

Description

Ofcom has a requirement for market data informing our understanding of the role connected TV platforms play in the UK TV market, i.e. the extent to which consumers use streaming-based interfaces (on smart TVs, streaming boxes/sticks, etc.) to access TV and video content and services. Tracking take-up and usage of different connected TV platforms - the specific user-interfaces viewers use - is important in the context of our work: monitoring how UK audiences are broadly served; reviewing the effectiveness of the PSB system, including the availability, prominence and performance of PSB services online; and assessing the impact of connected TV gateways on competition and consumers' access to content. Core, minimum requirements Data we are seeking: - Detailed historical and forecast data tracking take-up of connected TV devices and related providers in the UK, across smart TVs, streaming boxes/sticks, connected set-top boxes, games consoles, and any other relevant categories - Quantitative market sizing by device manufacturer (e.g. Samsung, Amazon) and 'platform' - the operating system / user-interface - available on devices (e.g. Tizen, Fire OS, Google/Android TV) - We have a preference for quarterly data, but would also consider data only collected on an annual basis.

Award Detail

CPV Codes

• 79310000 - Market research services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.