Lead Digital Marketing Partner for Fundraising and Youth Marketing

Concepts

• marketing services
• advertising and marketing
• awareness digital campaigns
• digital marketing
• digital tools
• youth marketing
• our lead digital marketing partner
• lead digital marketing partner
• fundraising
• e.g. email marketing

Location

UK

Description

The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation.

Total Quantity or Scope

The agency will be our lead digital marketing partner for Fundraising and Youth Marketing, and will work alongside our brand agency partner, and other suppliers (e.g. designers and digital tools etc), where relevant. Additional tasks, where appropriate, may include: annual strategic planning against priorities, sharing best practice digital marketing and social media advice and guidance; delivering awareness digital campaigns to grow brand awareness and shift perceptions; conducting audits to improve our digital systems (e.g. email marketing and PPC); and supporting with Onboarding Design recommendations (e.g. website and email pilots).

Renewal Options

60 month(s) from the commencement date, with 24 initial month(s) and option to extend 3x12 month(s)

CPV Codes

• 79342000 - Marketing services
• 79340000 - Advertising and marketing services

Indicators

• Bids should cover the whole contract.
• Options are available.
• Renewals are not available.
• Award on basis of price and quality.