Media Planning and Buying Services

2. II.2.4 Description of procurement

Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes. NTL is conducting this procurement using the negotiated procedure in accordance with regulation 47 of the Utilities Contracts Regulations 2016. Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of 2 years and optional extension for a further period of two (2) years, to be taken in one (1) year periods, for a maximum potential period of four (4) years. Contract end date amended within the notice published to Contracts Finder on the 14th of May 2024, from the 2nd of January 2026 to 2nd of January 2029. This duration includes the initial term of two (2) years commencing 2nd January 2025 up to 2nd January 2027, and two optional extensions to be taken in one (1) year periods for a total estimated value of £16,480,000 for the full 4 year duration.