RB737 Media Buying Framework

A Tender Notice
by LEEDS BECKETT UNIVERSITY

Source
Find a Tender
Type
Framework (Services)
Duration
2 year
Value
£1M
Sector
PROFESSIONAL
Published
10 Jun 2024
Delivery
To 11 Jul 2026 (est.)
Deadline
11 Jul 2024 12:00

Concepts

Location

Leeds

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.

Lot Division

1 UK Media Buying
  • Value: £1M

•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact. •Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. Channels include, but are not limited to, Google Search, Meta, TikTok, GDN, YouTube and Snapchat) •Campaign Management: Oversee the execution of campaigns. •Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring. •Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation. •Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes. •Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.
2 International Media Buying
  • Value: £140K

•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact. •Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. •Campaign Management: Oversee the execution of campaigns. •Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring. •Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation. •Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes. •Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.

Renewal Options

2 year framework with a 2 year extension available

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79342000 - Marketing services

Indicators

  • Bids should cover one or more lots.
  • Bids should cover the whole contract.
  • Renewals are available.
  • Award on basis of price and quality.

Other Information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. For more information about this opportunity, please visit the Delta eSourcing portal at: https://neupc.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing... To respond to this opportunity, please click here: https://neupc.delta-esourcing.com/respond/Z2CA68C894 GO Reference: GO-2024610-PRO-26524702

Reference

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