West Midlands Perceptions Study 2024
A Tender Notice
by WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
- Source
- Contracts Finder
- Type
- Contract (Services)
- Duration
- 5.5 month
- Value
- £0-£72K
- Sector
- PROFESSIONAL
- Published
- 24 Jun 2024
- Delivery
- 12 Aug 2024 to 31 Jan 2025
- Deadline
- 19 Jul 2024 11:00
Concepts
Location
1 buyer
- West Midlands Growth West Midlands
Description
The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics. This piece of work needs to track progress against a series of key perceptions metrics (i) awareness/familiarity with the region's offer as an investment, business and tourism destination. (ii) positive/negative sentiment about the region's offer and (iii) consideration of the region's offer - i.e. likelihood of recommending, investing in or visiting the West Midlands. It needs to target the following key audiences (i) domestic and overseas visitors and (ii) key intermediaries that influence investment in the West Midlands - to include investment advisers, business conference organisers, sporting event organisers and travel trade professionals and a range of priority markets. These will be based on the region's new Internationalisation Strategy and will be agreed with the successful supplier. It needs to track the effectiveness of our marcomms activity in terms of (i) market cut through - the proportion of our target audiences in key target markets that can recall our campaigns and (ii) the uplift in visibility/awareness, positive sentiment and consideration achieved. It also needs to inform the marcomms strategies and tactics of WMGC and its regional partners- providing insights on the perceived strengths and weaknesses of the region's offer, what our target audiences associate the region and the most effective communication channels.
CPV Codes
- 79310000 - Market research services
- 73110000 - Research services
- 79311400 - Economic research services
- 73210000 - Research consultancy services
- 73300000 - Design and execution of research and development
Indicators
- Contract is suitable for SMEs.
Other Information
Is a Recurrent Procurement Type? : No Additional information on how to apply for this contract https://in-tendhost.co.uk/wmgrowth/aspx/
Reference
- IT-198-309-2024-WMGC-0396
- CF f4596fd1-874a-45d4-960d-bc54bbea66b5