Application to Person (A2P) SMS Qualitative research

A Contract Award Notice
by OFCOM

Source
Contracts Finder
Type
Contract (Services)
Duration
8 month
Value
£53K
Sector
PROFESSIONAL
Published
04 Jul 2024
Delivery
18 Jun 2024 to 14 Feb 2025
Deadline
20 May 2024 09:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

To understand the experiences of A2P SMS service users (i.e. businesses and public bodies, or "message senders") in the market To understand the potential of alternative messaging services as viable substitutes for A2P SMS More specifically, we would like to understand: Usage: what are message senders using A2P SMS for (e.g. reminders, notifications, advertising, etc), at what scale are they using it (e.g. volume, frequency, etc) and how important is it to their organisations Market landscape: what are their attitudes towards current issues within the A2P SMS market (e.g. pricing, range of choice, quality of service, etc) and what impact do these issues have on their organisations Substitution: what are their attitudes towards potential alternatives to A2P SMS (e.g. WhatsApp for Business, Google RCS, in-app notifications, etc) and are there any barriers to their use

Award Detail

1 Context Consulting (London)
  • Value: £53,300

CPV Codes

  • 79310000 - Market research services

Indicators

  • Contract is suitable for SMEs.
  • Contract is suitable for VCOs.

Reference

Domains