Partnership Marketing Agency

Concepts

• salford
• advertising campaign
• partnership marketing
• an external partnership marketing agency
• a partnership marketing agency
• partnership marketing agency
• marketing
• partnership
• partnerships
• audience need

Location

Geochart for 1 buyers and 1 suppliers

HM Revenue & Customs

23Redlimited

+−

Leaflet | Map tiles by Stamen Design, under CC BY 3.0. Data by OpenStreetMap, under ODbL.

Description

Partnership marketing is a key channel in the communications mix. It will enable HMRC to extend its campaign reach, as well as find customers that are harder/impossible to reach through HMRC's own channels and paid advertising. The Director of Communications and CSLT have agreed to the need for partnership marketing. Partnership marketing involves working with third party organisations that will communicate on behalf of HMRC to their audience, leveraging the audience's trust in that organisation. These are mutually beneficial partnerships that meet both parties' objectives and audience need. HMRC requires an external partnership marketing agency to deliver this work. A partnership marketing agency has the necessary and unique skill set, experience, tools/systems, and human resources - which are not available within HMRC. The successful agency would support HMRC in building relationships with a diverse range of organisations and amplify messages to the HMRC's varying audiences.

Award Detail

CPV Codes

• 79341400 - Advertising campaign services

Indicators

• Contract is suitable for SMEs.

Other Information

Joint Schedule 1 (Definitions)_v1.0.pdf Joint Schedule 2 (Variation Form)_v1.0.pdf Joint Schedule 3 (Insurance Requirements)_v1.0.pdf Joint Schedule 4 (Commercially Sensitive Information)_v1.0.pdf Joint Schedule 5 (Corporate Social Responsibility)_v1.0.pdf Joint Schedule 6 (Key Subcontractors)_v1.0.pdf Joint Schedule 10 (Rectification Plan)_v1.0.pdf Joint Schedule 7 (Financial Difficulties)_v1.0.pdf Joint Schedule 11 (Processing Data)_v1.0_redacted.pdf Joint Schedule 12 (Supply Chain Visibility)_v1.0.pdf Order Schedule 2 - Staff Transfer_v1.0.pdf Order Schedule 3 (Continuous Improvement)_v1.0.pdf Order Schedule 4 - (Proposal)_v1.0redacted.pdf Order Schedule 5 (Pricing Details)_v1.0_redacted.pdf Order Schedule 7 (Key Agency Staff)_v1.0_redacted.pdf Order Schedule 8 (Business Continuity and Disaster Recovery)_v1.0.pdf Order Schedule 9 (Security)_v1.0_redacted.pdf Order Schedule 10 (Exit Management)_v1.0.pdf Order Schedule 14 (Service Levels)_v1.0.pdf Order Schedule 15 (Order Contract Management)_v1.0.pdf Order Schedule 16 (Benchmarking)_v1.0.pdf Order Schedule 20 (Brief)_v1.0.pdf RM6124-Client-Letter-of-Appointment-DPS-Schedule-6_redacted.pdf RM6124-Core-Terms.pdf