International Managed Services

Concepts

• marketing management
• cardiff
• consultancy services
• marketing services
• international organisations and bodies
• managing marketing activity
• international numbers
• the international student cohort
• international managed services
• this managed service

Location

Cardiff

Description

A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the ‘traditional’ markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

Award Detail

Award Criteria

CPV Codes

• 79413000 - Marketing management consultancy services
• 79340000 - Advertising and marketing services
• 79342000 - Marketing services
• 79342100 - Direct marketing services
• 98910000 - Services specific to international organisations and bodies

Indicators

• Award on basis of price.

Legal Justification

IDP Connect – only available supplier, as this is a unique market offering by IDP. Only IDP have a contract to recruit for Cardiff University across these markets.

Other Information

(WA Ref:143201)