MCA Marketing & Communications Framework

Concepts

• advertising and marketing
• bristol
• marketing campaigns
• valuable marketing strategies
• marketing efforts
• marketing
• communications framework
• a particular marketing message
• communications
• mca

Location

United Kingdom:

Description

Marketing and communications framework contract

Total Quantity or Scope

The Combined Authority is aiming to procure a number of suppliers to undertake services generally expected from Communications and Consultation Agencies to support public consultations and engagements across a range of sectors, particularly infrastructure and the environment. This framework contract will provide the freedom to award work without the need to re-advertise and re-apply the selection and award criteria for each project. The Call-off contract will be set up to cover the following specialisms/lots: Lot 1: Design Agencies Design agencies can cover the following designs: Print Product Digital Branding Graphic Logo Brochure Website Lot 2: Marketing Campaigns Identify valuable marketing strategies Execute and manage marketing campaigns Monitor marketing efforts and use data to improve campaign results Lot 3: Media, Planning and Buying The process of selecting the optimal combination of media outlets for advertising a particular marketing message. It involves researching, identifying, analysing, comparing, planning, and working around a brand’s budget Procuring media space and time to run adverts. Monitoring advertising performance and adjusting the strategy as needed to optimize advertising campaign performance Lot 4: Consultation, Communications, Engagement -Consultation is a process of dialogue that leads to a decision where the views of a community should be considered. This can take the form of public meetings, surveys or questionnaires, seminars and workshops, focus groups and user panels. Lot 5: PR Public Relations and Media management is the process of identifying media opportunities, briefing journalists, drafting news releases and managing media interviews. Lot 6: Event Management Event management is the process of managing specific external or internal events, organising venues, sourcing speakers, managing creation of assets for the event and running the day. Lot 7: Photography Photographic work and other related activities for promotional material etc

CPV Codes

• 79340000 - Advertising and marketing services
• 79341100 - Advertising consultancy services
• 73110000 - Research services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are not available.

Legal Justification

Framework

Other Information

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