Communications Research Call off Contract

Concepts

• market research
• communications strategies
• research partners
• research
• communications
• communicating
• insight activity
• relevant audiences
• policy areas
• audiences

Location

London

Description

The intention is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following: Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences. Identify barriers and levers to behaviour change among relevant audiences. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting. Evaluate the impact of communications strategies a wide range of policy areas.

Lot Division

CPV Codes

• 79310000 - Market research services

Indicators