Digital Media Buying - Guildhall School

Concepts

• advertising campaign
• digital media campaigns
• media campaigns
• guildhall school offerings
• guildhall school
• digital marketing platforms
• media owners
• digital media buying services
• digital media buying
• digital media buying - guildhall school

Location

Guildhall School

Description

The estimated contract value over four (4) years is £628,045. This include the spend for media campaigns and agency fees. Summary of requirements: • Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing platforms and the best ways to target the School‘s audiences. • Provide recommendations on best use of budget, creative and copy and provide insight on the media buying landscape and market trends. • Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in place and liaison with media owners as required. • Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity. • Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates. More details on the scope of the contract are contained in the Brief.

Total Quantity or Scope

The City Corporation is looking to appoint one single provider to deliver Digital Media Buying services to the Guildhall School. The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to one (1) year. The maximum length of the contract is therefore four (4) years. The estimated contract value over four (4) years is £628,045k. This includes the media campaigns' spend and agency fee. The City Corporation will run an FTS Open tender.

Renewal Options

The contract is expected to be for three (3) years, with an option to extend for a further one (1) year.

Award Criteria

CPV Codes

• 79341400 - Advertising campaign services

Indicators

• Bids should cover the whole contract.
• This is a recurring contract.
• Renewals are available.
• Financial restrictions apply.
• Performance considerations apply.
• Professional qualifications are sought.
• Award on basis of price.

Other Information

This tendering exercise is being undertaken using the electronic tendering system ‘capitalEsourcing’ (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free. The estimated value given at II.2.6) is for the full duration of the contract including the maximum possible extensions. The estimated annual contract value is therefore £157k including media campaigns spend and agency fees .