Marketing & Branding Research

Concepts

• research services
• market and economic research
• market research
• marketing services
• national marketing campaigns
• our national marketing and railcard campaigns
• a comprehensive consumer research programme
• branding research
• ” (nbbt) national marketing campaign
• brand and product tracking

Location

London

Description

The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the “Nothing Beats Being There” (NBBT) national marketing campaign and a range of Railcard products offering discounted fares.

Total Quantity or Scope

RDG is seeking a supplier to deliver a comprehensive consumer research programme to evaluate the performance of national marketing campaigns, Railcard promotions, and the National Rail brand. The research will focus on tracking and measuring key metrics related to awareness, campaign impact, and creative effectiveness across a variety of platforms and formats. Indication of Needs and Requirements: 1. Continuous Campaign Tracking 2. Railcard Campaign Evaluation 3. Creative Pre-Testing and Post-Campaign Analysis 4. Brand and Product Tracking 5. Data Collection and Reporting: 6. Collaboration and Flexibility:

Renewal Options

The option to extend will be for up to a further 2 years as increments of no less than 12 months

CPV Codes

• 73110000 - Research services
• 79300000 - Market and economic research; polling and statistics
• 79310000 - Market research services
• 79342000 - Marketing services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Performance considerations apply.
• Staff qualifications are relevant.
• Award on basis of price and quality.

Other Information

The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis. Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation. Interested parties are invited to participate in the tender process through RDG’s eProcurement system, where they can access the full tender documentation and submit their proposals. For more details and to respond to this notice, please visit the link below: https://raildeliverygroup.tlb.app.jaggaer.com/ Once registered to the above platform, please search for - Marketing & Branding Research RFI and complete