Social Media Recruitment with AI

Concepts

• recruitment services
• wakefield
• various social media platforms
• increasing recruitment demands
• recruitment
• precision-targeted, multi-channel social media campaigns
• ai-driven campaign management
• social
• media
• software package

Location

WAKEFIELD

Description

In addition to the traditional methods of recruitment used by the Trust, the Outwood are looking to trial a new innovative solution that is based around artificial intelligence powered targeted marketing of the Trust to potential and future candidates.

Total Quantity or Scope

Service Objective: The Trust require a specialist digital provider to provide a comprehensive, AI-powered recruitment solution capable of effectively engaging with education sector candidates through precision-targeted, multi-channel social media campaigns. The service should prioritize both immediate and preemptive recruitment needs, optimizing campaigns in real-time to maximize candidate engagement and conversion rates. Key Requirements: 1. AI-Driven Campaign Management: * Automated campaign launch and optimization across various social media platforms. * 24/7 campaign monitoring and adjustment based on performance data. * Intelligent retargeting capabilities to reach qualified candidates across multiple channels. * Comprehensive tracking of campaign performance metrics, including views, clicks, applications, and hires. 2. Candidate Engagement Tools: * User-friendly candidate application pages with streamlined application processes. * Geo-targeted campaigns to reach candidates in specific geographic locations. * AI-powered targeted outreach to identify and engage with potential candidates. * Multi-channel retargeting to maintain candidate interest and drive conversions. * Performance Measurement and Reporting: 3. A shared dashboard providing real-time insights into campaign performance. * Detailed tracking of candidate journeys from initial engagement to application and hire. * Key performance indicators (KPIs) to measure the effectiveness of the recruitment solution. 4. Enhanced Employer Branding: * Support for creating and maintaining a strong employer brand through targeted messaging and content. * Integration with existing employer branding materials and guidelines. Additional Considerations: Data Privacy and Security: Ensure compliance with relevant data protection regulations and maintain strict security measures to protect candidate data. Scalability: The solution should be capable of handling increasing recruitment demands and adapting to changes in the education sector. Integration: The service should seamlessly integrate with the Trust's existing recruitment systems and processes. By meeting these requirements, the service provider will deliver a robust and effective recruitment solution that drives candidate engagement, improves hiring efficiency, and strengthens the Trust's employer brand within the education sector.

Award Detail

CPV Codes

• 79600000 - Recruitment services
• 48100000 - Industry specific software package

Indicators

Legal Justification

Award of a contract without prior publication of a call for competition in the cases listed below The procurement falls outside the scope of application of the regulations Explanation: The award is made in line with the Public Contract Regulations 2015 Regulation 32(2)(b)where the required services being sought can be supplied only by the particular economic operator for the following reason:- (ii) Competition is absent for technical reasons In the case of the above, this was reviewed and where no reasonable alternative or substitute exists and the absence of competition, it is not the result of an artificial narrowing down of the parameters of the procurement;