Market Research - Member Retention research

Concepts

• research services
• richmond
• market research
• member sentiment
• qualitative research
• market research - member retention research
• rbgkew882 - market research framework
• retention
• the framework rbgkew882 - market research framework
• research

Location

Geochart for 1 buyers and 1 suppliers

Board of Trustees of the Royal Botanic Gardens Kew

Discovery Research

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Leaflet | Map tiles by Stamen Design, under CC BY 3.0. Data by OpenStreetMap, under ODbL.

Description

Delivery of qualitative research to explore how members decide on whether to renew their membership or not and provide an ongoing pulse-check of member sentiment. The research will provide a more granular and fluctuating picture of the micro and macro factors which influence decision making when it comes to renewal. Frame work information: Call off from the framework RBGKEW882 - Market Research Framework 2021 - 2024

Award Detail

CPV Codes

• 73110000 - Research services
• 79310000 - Market research services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.