Customer Data Platform (CDP)

A Contract Award Notice
by THE BRITISH BROADCASTING CORPORATION (BBC)

Source
Contracts Finder
Type
Framework (Services)
Duration
7 year
Value
£4M-£8M
Sector
TECHNOLOGY
Published
02 Oct 2024
Delivery
25 Sep 2024 to 24 Sep 2031
Deadline
25 Apr 2024 13:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.

Award Detail

1 Mparticle (New York)
  • Value: £8,000,000

CPV Codes

  • 72322000 - Data management services

Indicators

  • Contract is suitable for SMEs.

Reference

Domains