GMCA 1171 Marketing Manchester Business Plan 2024-25

Concepts

• business services
• manchester
• greater manchester
• marketing manchester
• gmca 1171 marketing manchester business plan
• marketing and communications activity
• 2024
• marketing
• tactical delivery
• strategic expertise

Location

Manchester

Description

The overarching objective of this programme of work is for Marketing Manchester to provide strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester on a regional, national and international basis.

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Indicators

• Award on basis of price.

Legal Justification

As with the previous contract, this will be directly awarded to Marketing Manchester under Regulation 32(2)(b)(ii) of The Public Contracts Regulations 2015, that “competition is absent for technical reasons”. In April 2023, Marketing Manchester received confirmation of VisitEngland Local Visitor Economy Partnership (LVEP) status. As the official agency charged with promoting Greater Manchester nationally and internationally as a place to visit, invest, meet, and study for over 25 years, the work that Marketing Manchester undertakes is essential for raising not only the profile of the city-region itself, but also for Manchester as the gateway to the north of England, and for overall global perceptions of UK cities. Marketing Manchester incorporates the official tourist board for Greater Manchester, as well as the Manchester Convention Bureau, whilst also delivering promotion focused on priority business sectors and campaigns including digital, innovation, and green.