Children's online passive measurement - recruitment, analysis and results

Concepts

• market research
• analysis
• uk childrens online behaviour
• children
• recruitment
• passive
• measure
• measurement
• demographic segments
• wider ofcom colleagues

Location

Description

Measure UK children's (aged 8-14) use of websites and apps across smartphones, tablets and computers. To achieve this, we require a robust sample (c.700) of UK children's online behaviour to be monitored for a minimum of 4 weeks consecutively via the devices they mainly access the internet on. The sample must include children from a range of backgrounds (age, gender, socio-economic group, region/nation, ethnic group and disability/long-term limiting health condition) so we are able to report on demographic segments. Deliverables will include a data dashboard, bespoke charts and tables, a 1-hour workshop with Ofcom 'core' team and another 1-hour session with wider Ofcom colleagues to share the analysis. All deliverables need to be fully accessible.

Award Detail

CPV Codes

• 79310000 - Market research services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.