Web Optimisation Platform

Concepts

• exeter
• information technology
• web optimisation platform
• our web optimisation programme
• platform
• web
• optimisation
• previous actions
• specific countries
• clear goals

Location

Exeter

Description

The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

CPV Codes

• 72000000 - IT services: consulting, software development, Internet and support

Indicators

• Bids should cover the whole contract.
• Renewals are not available.
• Award on basis of price and quality.