2024-708 Consumer Media Measure Modelling

A Contract Award Notice
by AHDB

Source
Contracts Finder
Type
Contract (Services)
Duration
1 year
Value
£115K
Sector
PROFESSIONAL
Published
18 Nov 2024
Delivery
09 Dec 2024 to 08 Dec 2025
Deadline
04 Oct 2024 11:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Awarded contract. AHDB's marketing team have done a few consumer media measure studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return to retail sales our campaigns have for our sector products. The last time AHDB did this for dairy was in 2020 for our Milk Your Moments campaign, however AHDB have a new dairy campaign which has not yet been evaluated in this way. Beef, lamb and dairy's 'Let's Eat Balanced' (LEB) celebrates the naturally delicious taste and flavours of British meat and dairy and the role they play as part of a healthy and sustainable balanced diet. There will be separate executions for Beef, Lamb and Dairy under the LEB banner. Dairy would cover multiple categories including milk, cheese and yoghurt within the same adverts. The campaign's largest burst will take place in January 2025. The media plan is not yet finalised but previous AHDB campaigns have used TV, BVOD, YouTube, Social Media (including TikTok, Instagram, Facebook, Pinterest etc), In-store media and more. Examples of the LEB content from 2024 and further examples of our recent Marketing campaigns can be found on the AHDB website. This went out to tender on the 22/8/24 with a closing date of 4/10/24.

Award Detail

1 Nielseniq (Oxford)
  • Value: £115,000

CPV Codes

  • 79310000 - Market research services

Indicators

  • Contract is suitable for SMEs.

Other Information

Redacted contract version_Redacted Redacted contract version_Redacted.pdf

Reference

Domains