OU Brand Tracking/RES/PRO/2024

Concepts

• market research
• milton keynes
• brand tracking services
• competitor brands
• the open university brand
• brand
• brands
• potential students
• current students
• open university

Location

Milton Keynes

Description

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers.

Total Quantity or Scope

The contract may also include brand tracking services among other audiences such as current students, alumni and employers.The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage.The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total.Further details are contained in the procurement documents, via the URL link detailed in this notice.

Renewal Options

The contract is for an initial period of 3 years and may be extended by the OU for a further 12 months (1 year) at its discretion.

CPV Codes

• 79310000 - Market research services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Award on basis of price and quality.