Production Agency & Brand Hub

Concepts

• marketing services
• milton keynes
• brand assets
• brand asset management
• brand guidelines
• ou brand
• brand hub
• brand
• host brand
• brand policy

Location

Milton Keynes:

Description

The OU is looking to award a contract to one supplier who will be responsible for the Brand hub - hosting and management. This includes both technical services, digital and creative developments, digital builds and regular updates. In addition, we need an agency who can provide digital, creative design and production services. All in line with the OU Brand guidelines.

Total Quantity or Scope

Website delivery •Conception, design, development of existing and new digital pages/sites •Hosting of Brand hub and Brand policy •Ongoing maintenance of site, including updating pages and building of new pages, adapting the site for user needs •Services site for both internal (staff) and external (agencies/third party partners) audience with asset distribution •Immediate response to systems issue/errors/changes Brand templates development •Using Brand guidelines to design, create and deliver on brand assets and templates for OU colleagues and partners •Build and maintenance of Microsoft Office suite templates, finely tuned to maximize productivity and brand consistency to be used by a broad range of OU stakeholders with built in guidance, preset fonts, colours, brand elements and data-linked elements. Online & offline creative assets •Using Brand guidelines to design, create and deliver on brand assets and templates for OU colleagues and partners •Assets include videos, animations, illustrations; printed assets; graphic files in multiple formats. (e.g. Designing doordrop leaflet; suite of social media animated videos; ezines; openlearn content projects; digital banners; resizing outdoor artwork; brochures; leaflets; building vinyl; pull-up banners; event stand collateral) Brand asset management •Safely store and make maintain Brand assets on both the Asset bank and on servers to service Brand guidelines •Full knowledge of use of Brand guidelines and brand assets Brand guidelines & web toolkits •Creation of multiple brand toolkits and online guidelines with cross-linking to the OU asset bank •The Asset bank is used by both internal and external users for obtaining up to date Brand assets, brand images and case stories •The Asset bank tracks user download details and asset usage Host Brand guidelines •Maintain guidelines - add new pages, action updates, input to development to ensure we are leading with the best technology and for easy user experience. Problem-solving and systems support •Intricate problem-solving within the digital environment, encompassing the rapid deployment of complex solutions that leverage new technologies to address any challenges posed. •Provide technical support to enhance the online offering to OU users •Provide new solution and technology to enhance the user experience and host the complicated web infrastructure End-to-end technical support •Provide solutions and recommendations for best practice/best use of system •Immediate response to critical issues/queries •Immediate response to urgent/business critical changes that need to be implemented Accessibility enhancement •Rigorous adherence to the latest accessibility standards, including WCAG 2.1 AA, with in-depth conformance reviews and comprehensive audits, ensuring a frictionless experience for users of all abilities across all media such as templates, guidelines and websites. •Ensure the site is fully compliant with OU and industry accessibility guidance •Knowledge and experience of accessibility requirements for digital and offline users

Award Detail

Renewal Options

2 year agreement with the option to extend for a further 2 x 12 months

CPV Codes

• 79342000 - Marketing services

Indicators

• Options are available.

Legal Justification

Matrix Graphics Ltd have developed a bespoke brand infrastructure, spanning technical architecture, institutional workflows and alignment to the University's specific operational and compliance requirements. At its core lies a codebase developed over many years, drawing on advanced methodologies, such as modular programming, adaptive algorithms, and bespoke data handling systems, to support the institution's unique and evolving needs.

Other Information

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