Marketing Services Framework

The creative agencies Lot is required to support pre-sales at L&Q developments as well as maintaining momentum on developments which are actively selling. Most assets are usually briefed out pre-launch but there are some assets such as virtual reality, photography and videography which may not be able to take place until homes are complete and ready to capture this content

The signage Lot is required to ensure L&Q have a strong brand presence both around a development and on-site to increase footfall and enhance the customer journey. As well as producing and installing the signage, the agency should ensure relevant health and safety certification, and planning permission (where relevant) is supplied prior to installation.

The printing Lot is required to ensure L&Q customers receive printed information to inform their purchasing decision. Printed collateral provides a tangible, visually appealing way to showcase key details and features, allowing potential buyers to easily reference information, take it home to consider further and reinforces the brand image which creating a lasting impression.

The landscaping Lot is required as it is essential for new build developments to have landscaping to enhance customer perception. Landscaping significantly improves the aesthetics and value of the property by creating a welcoming outdoor space, enhances curb appeal and integrates the homes within their surroundings

The PR & events Lot is required to increase brand awareness, engage target audiences, build reputation, generate media coverage and ultimately drive business growth by creating a compelling narrative through events and other engagement activities. It is imperative for agencies to have a wide network of contacts to ensure maximum exposure of L&Q as well as consistently monitoring trends in the market and advising on PR strategy.

The social media Lot is required to ensure L&Q has an allocated agency who manage their social media presence across various platforms. This includes content creation, content scheduling and posting, community management (responding to and flagging any risks), social media strategy, monitoring market trends and analytics and reporting.

Suppliers appointed to this Lot must have experience in producing high-quality merchandise which can be provided to customers either on-site or at exhibitions. Previous examples of L&Q merchandise includes tote bags, key rings (which double up as trolley coins), pens, PPE for children and umbrellas.