Prospective Student Engagement and Conversion

Concepts

• marketing services
• newcastle
• keele university
• challenging student recruitment targets
• prospective student engagement
• conversion
• student journey
• conversion activities
• transparent prospective student engagement services
• student engagement

Location

NEWCASTLE

Description

Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients.

Total Quantity or Scope

Keele University is seeking to appoint a supplier for the provision of high quality and transparent prospective student engagement services. It is also important that the appointed agency can demonstrate that it can continuously evaluate the performance of campaigns and support the University to achieve challenging student recruitment targets. The University wishes to understand potential approaches to supporting the following digital marketing campaigns: FY and UG 2022 - Home and International markets • Apply to Keele for 2022/23 entry • Course specific advertising as requested • Brand level campaigns to raise awareness of Keele University and drive recruitment • Recruitment for 2023/24 entry • Conversion Phase - April to June 2022 • Clearing Phase - July to September 2022 PGT 2022 • Apply to Keele for 2022/23 entry • Course specific advertising as requested • Brand level campaigns to raise awareness of Keele University and drive recruitment • Recruitment for 2023 • Conversion Phase - April to September 2022 • Recruitment "It's not too late to apply" 2022

Renewal Options

The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025.

CPV Codes

• 79342000 - Marketing services

Indicators

• Bids should cover the whole contract.
• This is a recurring contract.
• Renewals are available.
• Award on basis of price and quality.