Digital Marketing Services

Concepts

• marketing services
• west midlands
• keele university
• keele university wishes
• international markets
• digital marketing services
• institutional marketing
• campaign consultancy
• student journey
• potential approaches

Location

Description

Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors. The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives. They will design, develop and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress. Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.

CPV Codes

• 79342000 - Marketing services

Indicators

• Contract is suitable for SMEs.

Other Information

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home Is a Recurrent Procurement Type? : No Additional information on how to apply for this contract https://in-tendhost.co.uk/universityofkeele/aspx/