IT087 - CRM Solution for Marketing

Concepts

• sales, marketing and business intelligence
• birmingham
• birmingham city university
• crm solution
• crm
• marketing
• markets
• tender process aims
• customer relationship management
• prospective students

Location

UNITED KINGDOM

Description

Birmingham City University (BCU) uses a customer relationship management (CRM) system to communicate with prospective students, regularly sending content and information to those for whom it has contact details. This tender process aims to secure a new and more sophisticated system, which will significantly extend our current capacity to communicate with, and nurture the interest of, prospective students of all kinds – early enquirers, registrants and attendees of open days, as well as applicants. The system would be applicable to Home, International, UG and PG (including PGR) markets.

Total Quantity or Scope

Birmingham City University uses a customer relationship management (CRM) system to communicate with prospective students, regularly sending content and information to those for whom it has contact details. Our current system is set to be discontinued in July 2022.

Renewal Options

Contract Term - 3+1+1 years

CPV Codes

• 72212480 - Sales, marketing and business intelligence software development services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Award on basis of price and quality.

Other Information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Sales%2C-marketing-and... To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/MXCN6944B5 GO Reference: GO-2021315-PRO-17931575