Marketing and Brand Strategy Agency and Media Buying Agency
A Tender Notice
by SOLENT UNIVERSITY
- Source
- Find a Tender
- Type
- Contract (Services)
- Duration
- 5 year
- Value
- £8M
- Sector
- PROFESSIONAL
- Published
- 17 Mar 2021
- Delivery
- To 14 Apr 2026 (est.)
- Deadline
- 14 Apr 2021 11:00
Concepts
Location
SOUTHAMPTON
2 buyers
- Solent University Southampton
Description
The University has a contract opportunity for the provision of a full mix Marketing & Brand Strategy Agency (Lot 1) and a Media Buying Agency (Lot 2). The marketing & brand strategy agency (Lot 1) will work closely with and act as an extension of the in-house team. They will gain a deep understanding of the University's challenges, strengths and portfolio and work alongside the in-house team to devise and plan a strategy that supports the University's overall strategic growth objectives. The focus of activity will be on the recruitment of students of all types, with a further remit around brand and content strategy. The University is also looking to appoint a media buyer (Lot 2) to work alongside the marketing & brand strategy agency and in-house teams in the management of advertising activities on and offline - including some production, general media buying, planning and day-to-day management and optimisation of campaigns. The agency will plan, implement and manage B2C as well as some B2B campaigns based on client briefs and provide relevant and useful management information within agreed timelines. The agency will work closely with the in-house team to identify the best way to set-up and integrate campaigns for end-to-end tracking and provide advice on long term development of our advertising requirements.
Lot Division
| 1 | Marketing & Brand Strategy Agency (Lot 1)
The marketing & brand strategy agency (Lot 1) will work closely with and act as an extension of the in-house team. They will gain a deep understanding of the University's challenges, strengths and portfolio and work alongside the in-house team to devise and plan a strategy that supports the University's overall strategic growth objectives. The focus of activity will be on the recruitment of students of all types, with a further remit around brand and content strategy. |
| 2 | Media Buying Agency (Lot 2)
The University is looking to appoint a media buyer (Lot 2) to work alongside the marketing & brand strategy agency and in-house teams in the management of advertising activities on and offline - including some production, general media buying, planning and day-to-day management and optimisation of campaigns. The agency will plan, implement and manage B2C as well as some B2B campaigns based on client briefs and provide relevant and useful management information within agreed timelines. The agency will work closely with the in-house team to identify the best way to set-up and integrate campaigns for end-to-end tracking and provide advice on long term development of our advertising requirements. |
CPV Codes
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79341000 - Advertising services
Indicators
- Restrictions apply to the lot award allocation.
- Bids should cover one or more lots.
- Bids should cover the whole contract.
- This is a recurring contract.
- Renewals are available.
- Award on basis of price and quality.
Other Information
The University is unable to process paper invoices and will only accept invoices that can be sent via email, ideally in pdf format.
Reference
- FTS 005373-2021