Student Recruitment and Conversion Service

Concepts

• student recruitment and conversion service
• york
• higher education
• proactive marketing automation services
• conversion service
• prospective students
• student recruitment
• managed service
• proactive offer conversion services
• conversion

Location

YORK

Description

The University requires a managed service that improves the speed and rate at which initial approaches from prospective students are converted into enrolments of those students.

Total Quantity or Scope

The University is looking to improve the speed and rate at which it converts initial approaches from prospective students to enrolment of those students. To this end, the University requires a managed service that provides: • Enquiry & Offer Management - including dedicated resource providing multi-channel, personalised one-to-one responses to inbound queries and proactive marketing automation services 20 hours a day including marketing automation nurturing. • Proactive Offer Conversion Services - proactive, personalised one-to-one engagement to encourage conversion to enrolments. • Admissions Services - provision of extra expert resource at peak times to improve turnaround times. • Access to a Customer Relationship Management system to provide one-to-one student engagement and detailed student journey tracking.

Award Detail

Renewal Options

The service will be reviewed at the end of an initial 3 year period with an option to extend for a further 3 years.

CPV Codes

• 80300000 - Higher education services

Indicators

• Options are available.
• Award on basis of price and quality.

Legal Justification

This is a group of highly-specialised services and market analysis has not revealed any alternative provider with a track record of delivering similar services to similar organisations to the University of York. The University believes that this provider is the only single supplier who can holistically provide the unique and specific combination of services, experience, technology and data required by the University including access to detailed Domestic and International Student Survey data, a CRM and student mobility software.