Framework Agreement for the Provision of Advertising, Creative Design & Media Buy Services '21

Concepts

• advertising consultancy
• creative design & media buy services
• belfast
• advertising and marketing
• related purchase of appropriate media
• provision of advertising
• creative design
• media buy services
• delivery of advertising
• advertising

Location

Belfast

Description

The proposed Framework Agreement involves the delivery of advertising, creative design and the related purchase of appropriate media on behlaf of Phoenix Natural Gas and associated Companies. The purpose will be to continue to develop the brand of the Phoenix Natural Gas product with particular emphasis (but not exclusivety) towards the domestic, owner occupier consumer in the Northern Ireland marketplace.

Total Quantity or Scope

The combined spend on Advertising, Creative Design and Media purchasing is estimated to be in the region of approximately £400,000 per year. The proposed Contract duration shall initially be for three years with optional extension provision(s) that may, upon invocation by the Utility, extend this period for an additional five years - i.e. the maximum duration of the Framework Agreement being up to eight years. The total potential value of the contract is therefore estimated to be around £3M. Phoenix does not, however, provide any commitment, guarantee nor otherwise warrant that it will purchase any minimum level of services in any year. Phoenix reserves the right to adjust its purchasing requirements based on operational requirements during the term of the contract.

CPV Codes

• 79341100 - Advertising consultancy services
• 79340000 - Advertising and marketing services
• 79341000 - Advertising services

Indicators

• Bids should cover the whole contract.
• Renewals are not available.
• Performance considerations apply.
• Award on basis of price and quality.

Other Information

Phoenix reserves the right at any time to: • reject any or all responses and to cancel or withdraw from this procurement at any stage, • award a contract without prior notice, • change the basis, the procedures and timescales set out or referred to within the procurement documents, • require a bidder to clarify any submissions in writing and/or provide additional information. This contract is being procured competitively in accordance with the Utilities Contracts Regulations 2016 (as amended). The procedure to be followed for this procurement is the negotiated procedure. The costs of responding to this notice and participation in the process will be borne by each participating entity. All discussions and correspondence will be deemed strictly subject to contract until a formal contract is entered into. The formal contract shall not be binding until it has been signed and dated by the duly authorised representatives of both parties.