Digital Innovation in Agriculture Project Marketing Tender Opportunity

Concepts

• gloucester
• advertising services
• hartpury university
• hartpury college
• hartpury agriculture
• agriculture project marketing tender opportunity
• marketing services
• digital innovation
• project manager
• project's aims

Location

Description

Hartpury University and Hartpury College's mission is to be a specialist niche provider delivering relevant, effective and high quality education and training for employment in sport, equine, animal and agricultural industries; locally, nationally and internationally. The vision for Hartpury Agriculture is to create an industry leading Digital Innovation Farm providing excellent facilities, education and research to meet global demand for new technology in farming. Hartpury is now seeking to appoint a marketing specialist to develop and deliver a marketing and PR plan to support the project's aims. It is anticipated it will include but not limited to the following, however precise actions may vary as determined by the strategy to be developed by the successful tenderer and agreed by Hartpury, to give maximum ROI inline with project goals: Create an actionable social media plan and manage the day-to-day handling of relevant social media channels. Generate quality media coverage monthly Create engaging new content for the relevant webpages on the Hartpury website and keep up to date using the web CMS (Umbracco) in-line with Hartpury style guide and whilst using expertise to maximise SEO. Deliver a regular e-newsletter for key stakeholders/leads in database, working in collaboration with the project manager to determine relevant content. Oversee the design of a new logo for the project. Create and deliver a small-scale advertising campaign. Produce promotional materials (print, digital, display) in line with Hartpury branding guidelines, to promote the project to relevant stakeholders and audiences, including in preparation for specific industry or onsite events. Oversee such projects from conception to delivery, managing photographers, designers, printers and other stakeholders as necessary and within overall budget. Work closely with the Hartpury marketing team (who primarily focus on student recruitment) to ensure efforts are aligned and opportunities for student recruitment to the university and college are maximised. Lead marketing and promotion of the project pre-launch to ensure integration into the Gloucestershire Innovation portfolio. Work closely with Hartpury Agri-Tech Centre to provide a comprehensive offer and support to businesses already engaged including promotion and attracting pipeline of project membership. Provide updates to the DIA-T Project Manager through the provision of regular performance reports. Monitor data to ensure the project meets its target audience. Ensure contract offers value for money and is delivered within budget and timescales.

CPV Codes

• 79341000 - Advertising services
• 79342000 - Marketing services

Indicators

• Contract is suitable for SMEs.

Other Information

Please submit your detailed tender including full costs to a maximum of £50000 inclusive of VAT to Catherine.Briggs@hartpury.ac.uk by 5pm on Tuesday 6th April 2021. For enquiries, please contact DIA-T Project Manager via email to Catherine.Briggs@hartpury.ac.uk Tender Specification Document Hartpury DIA-T Project Marketing Tender.pdf