Advertising Services Framework Agreement

Concepts

• advertising and marketing
• huddersfield
• advertising services framework agreement
• advertising services
• cover design services
• video services
• frameworks
• core services
• digital advertising
• broadcast advertising

Location

Calderdale and Kirklees: Huddersfield

Description

The University intends to appoint a single supplier to deliver requirements under the Advertising Services framework agreement, covering all advertising services including both Digital and Out of Home as the predominant elements, as well as any Broadcast or other advertising services as required.

Total Quantity or Scope

Whilst it is our preference for the successful supplier to fulfil the full range of requirements using in-house resources, it is acceptable for bidders to propose a sub-contracted service to satisfy requirements relating to Out of Home and Broadcast Advertising. Bidders must not sub-contract the core services relating to Digital Advertising. The appointed supplier will provide services in media planning, media buying and campaign optimisation and measurement. The University has existing frameworks in place that cover Design Services and Film and Video Services; it is expected that the appointed supplier will work collaboratively with the agencies on these frameworks as required, to deliver successful visual campaign assets.

Renewal Options

The resulting framework agreement will have an initial duration of 2 years with the option to extend for a further two periods of 1 year, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.

CPV Codes

• 79340000 - Advertising and marketing services
• 79341000 - Advertising services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are available.

Legal Justification

n/a

Other Information

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