Provision for a Concession Contract for Government Property Month 2021 Events

Concepts

• office of government property
• liverpool
• advertising and marketing
• government property month
• government property month events programme
• event services
• public sector property professionals
• fringe' events
• events
• awards ceremony event

Location

Description

The work will be delivered on a concession-basis, at no cost to the Cabinet Office (through the Office of Government Property). The events should be funded in their entirety through securing corporate sponsorship. The Government Property Month events programme has been delivered in various forms for more than a decade. The month consists of a headline conference, a programme of virtual 'fringe' events, and an awards ceremony. We would expect around 10,000 public sector property professionals to see promotions and communications for the events. Around 250 delegates should be expected to attend the headline conference. This pool of attendees will be mainly civil service (c 70%) with the remainder coming from the NHS, local authorities, and other public bodies. These delegates will be mainly (80% +) in very senior positions ('head of' and higher). We would expect around 150 attendees to join us for the awards ceremony event, but again would expect around 10,000 property professionals to see promotional material and information related to the winning submissions. Headline Conference: Full day event, with the majority of the event content provided by Government Property professionals, senior civil servants, and Government Ministers. Some elements of the content, such as breakout sessions, are delivered by sponsors. The event is held in person, attracts around 250 delegates, and includes a sponsored exhibition hall with stands from businesses appropriate to the industry. Awards Ceremony: In person, late afternoon-early evening event, celebrating outstanding performance in Government Property. The awards are sponsored, both in terms of 'headline sponsor' positions and individual sponsors for each of the nine categories. This event generally attracts around 100-150 delegates. Fringe Programme: These events are not core to the contract. The Government Property team will develop a series of virtual events, usually lasting for around an hour, which are essentially bitesize learning sessions. The website developed for Government Property Month should allow for these events to be included, and for ticket sales to be completed. The month (March 2022) will be launched with the Headline Conference, followed by the programme of Fringe Events, and closed out with the Awards Ceremony. Reach: Events are open to all public sector property professionals. This includes central government, arm's length bodies, NHS and local authority staff. The total potential audience for these events is around 10,000 public sector property professionals and, while only a relatively small proportion of those will attend the main events, most will see the event promotions (and therefore have exposure to the materials and sponsored content).

CPV Codes

• 79340000 - Advertising and marketing services
• 79952000 - Event services

Indicators

• Contract is suitable for SMEs.