PS005A Strategic Planning Media Buying

A Contract Award Notice
by BIRMINGHAM CITY UNIVERSITY

Source
Find a Tender
Type
Contract (Services)
Duration
3 year (est.)
Value
£4M
Sector
PROFESSIONAL
Published
17 Aug 2021
Delivery
To 19 Aug 2024 (est.)
Deadline
n/a

Concepts

Location

Birmingham

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, Native), social media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers.

Total Quantity or Scope

Additional information: ERDF Grant Funding

Award Detail

1 Agden (Leamington Spa)
  • Strategic Marketing & Media Services
  • Reference: 020086-2021-ps005a-1
  • Value: £4,000,000

Award Criteria

Technical weighting 70
Management Fee 30

CPV Codes

  • 79342000 - Marketing services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** Estimated timing of re-procurement is for a 3 years initial term with the option to extend up to a maximum of 2 year for a total of 5 years In all correspondence, please quote our reference: 21-436608-001 (your reference: TED85/2021-338146). To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=619360996 GO Reference: GO-2021817-PRO-18751364

Reference

Domains