PS005A Strategic Planning Media Buying

Concepts

• birmingham
• marketing services
• birmingham city university
• strategic planning media buying
• strategic marketing campaigns
• social media
• strategic planning
• outdoor media supplier
• media
• outdoor media buying

Location

Birmingham

Description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, Native), social media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers.

Award Detail

Award Criteria

CPV Codes

• 79342000 - Marketing services

Indicators

• Award on basis of price and quality.

Legal Justification

This tender opportunity is the next stage of the procurement process following the issue of a PIN Notice on 2 February 2020 for a market engagement event.

Other Information

ERDF Grant Funding Estimated timing of re-procurement is for a 3 years initial term with the option to extend up to a maximum of 2 year for a total of 5 years In all correspondence, please quote our reference: 21-436608-001 (your reference: TED85/2021-338146). To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=619360996 GO Reference: GO-2021817-PRO-18751364