Digital Marketing and Advertising Services

Concepts

• advertising and marketing
• communications and engagement directorate
• digital marketing
• specialist digital marketing agency
• marketing
• optimisation of any digital advertising activity
• student recruitment targets
• goldsmiths
• university of london
• open day registrations

Location

Description

Goldsmiths, University of London has been set challenging student recruitment targets. To achieve these targets, the Communications and Engagement Directorate will use a number of promotional, marketing, recruitment and advertising techniques to attract, recruit and convert the best students for our range of products. Goldsmiths is looking to appoint an expert supplier to use cutting-edge digital marketing and advertising strategies, alongside a deep understanding of the higher education sector, to offer consultancy based solutions for each recruitment campaign and support the ongoing delivery and optimisation of any digital advertising activity. Whilst increasing brand visibility and recognition is important, success will be measured against student recruitment related KPIs such as open day registrations, prospectus downloads, website lead generation, applications and enrolments. As such, we are seeking to appoint a specialist digital marketing agency to support and deliver our student recruitment campaign by managing core paid for digital marketing and advertising for the next three years. The successful agency will deliver Goldsmiths' paid digital advertising campaigns, including the following channels: Paid search (Google, Bing) Display (Google, Bing) Social media (Facebook, Instagram, TikTok, Twitter) Video (YouTube) Tenders will be submitted via email to the procurement lead's email address procurement@gold.ac.uk and will be saved in a separate folder unread until after the tender deadline date. They will then be opened and due diligence will be undertaken prior to being sent to the relevant team for evaluations.

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

Digital Marketing and Advertising - ITT.docx Appendix A - Digital Marketing Specification.docx Appendix A.2 - Goldsmiths Brand Guidelines.pdf Appendix B - Digital Marketing SSQ.docx Appendix C - Quality Response.xlsx Appendix D - Pricing Submission.xlsx Appendix E - Example Evaluation .xlsx Appendix F - Data Protection Policy.pdf Appendix G - Contract for Services template 2021.docx Appendix H - Form of Tender .doc