Specialist communications consultancy to shape the strategy for the HMRC Story Campaign

A Contract Award Notice
by H M REVENUE AND CUSTOMS

Source
Contracts Finder
Type
Contract (Services)
Duration
5 month
Value
£37K
Sector
PROFESSIONAL
Published
10 Nov 2021
Delivery
02 Nov 2021 to 31 Mar 2022
Deadline
31 Oct 2021 00:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

We are seeking specialist communications consultancy to shape and the HMRC Story campaign, including: • Conducting a critical review of the draft campaign objectives and of the proposed evaluation framework • Proposing a viable and effective campaign strategy for this financial year (until March 2022), that delivers on the campaign objectives, and an outline strategy for following 3 years (Apr 2025) • Proposing suitable campaign messaging • Assessing the suitability of existing HMRC internal brands for the campaign, and how they may work as a brand hierarchy, and whether any new elements are needed.

Award Detail

1 Engine Group (London)
  • Value: £37,000

CPV Codes

  • 73000000 - Research and development services and related consultancy services

Indicators

  • Contract is suitable for SMEs.

Other Information

Specialist Consultancy to Shape the Strategy for HMRC Story Campaign Contract REDACTED.pdf

Reference

Domains