Specialist communications consultancy to shape the strategy for the HMRC Story Campaign

Concepts

• hmrc
• salford
• research and development
• critical review of the draft campaign objectives
• hmrc story campaign
• specialist communications consultancy
• consultancy services
• effective campaign strategy
• hmrc story campaign
• campaign

Location

Description

We are seeking specialist communications consultancy to shape and the HMRC Story campaign, including: • Conducting a critical review of the draft campaign objectives and of the proposed evaluation framework • Proposing a viable and effective campaign strategy for this financial year (until March 2022), that delivers on the campaign objectives, and an outline strategy for following 3 years (Apr 2025) • Proposing suitable campaign messaging • Assessing the suitability of existing HMRC internal brands for the campaign, and how they may work as a brand hierarchy, and whether any new elements are needed.

Award Detail

CPV Codes

• 73000000 - Research and development services and related consultancy services

Indicators

• Contract is suitable for SMEs.

Other Information

Specialist Consultancy to Shape the Strategy for HMRC Story Campaign Contract REDACTED.pdf