(NU/1589 – 41)Visual Identity for CPD, Lifelong Learning & Degree Apprenticeship provision at Newcastle University

Concepts

• newcastle upon tyne
• newcastle university
• business services
• visual identity
• university’s lifelong learning
• visual identity development work
• lifelong learning
• degree apprenticeship provision
• higher & degree apprenticeships newcastle university
• breadth of high-quality learning

Location

United Kingdom:

Description

We are seeking to appoint a supplier to undertake branding and visual identity development work for the University’s Lifelong Learning, CPD and Apprenticeship provision. This will be through the following: 1. Visual identity development within the University brand 2. Tone and messaging guide 3. Marketing Templates 4. Digital Design and web considerations We anticipate the overarching visual identity being within Newcastle University’s overarching brand with CPD and Apprenticeship having visually linked, but different strands: 1. CPD, short and professional development courses 2. Higher & Degree Apprenticeships Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continuing Professional Development (CPD), Degree Apprenticeships, and short courses with the development, positioning and promotion of our CPD, apprenticeship and online offering. This brand and visual identity project is part of a broader strategic aim to showcase Newcastle University’s offer so that it is recognised as a prominent destination, providing a breadth of high-quality learning for individuals and businesses seeking continuing professional development.

Total Quantity or Scope

1. Visual identity development within the University brand 2. Tone and messaging guide 3. Marketing Templates 4. Digital Design and web considerations We anticipate the overarching visual identity being within Newcastle University’s overarching brand with CPD and Apprenticeship having visually linked, but different strands: 1. CPD, short and professional development courses 2. Higher & Degree Apprenticeships Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continuing Professional Development (CPD), Degree Apprenticeships, and short courses with the development, positioning and promotion of our CPD, apprenticeship and online offering.

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 72210000 - Programming services of packaged software products
• 48480000 - Sales, marketing and business intelligence software package
• 48481000 - Sales or marketing software package
• 79413000 - Marketing management consultancy services
• 79342000 - Marketing services
• 72212481 - Sales or marketing software development services
• 72212480 - Sales, marketing and business intelligence software development services

Indicators

• An E-Auction may be used.

Other Information

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