Channel Strategy and Planning

A Contract Award Notice
by MINISTRY OF JUSTICE

Source
Contracts Finder
Type
Contract (Services)
Duration
0.5 year
Value
£50K
Sector
PROFESSIONAL
Published
31 Jan 2022
Delivery
05 Jan 2022 to 04 Jul 2022
Deadline
04 Jan 2022 00:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

The scope of services within this Call-Off contract include the following: - The Agency may translate communications strategy into, and producing, actionable, effective, cost efficient and measurable communications channel plans across all relevant channels, including online, offline, owned and earned, as well as paid-for. This may include, but is not limited to: - providing detailed media recommendations - building audience models using Client and industry data - using data and analytics to justify investment decisions - developing channel recommendations in light of both audience data and creative content fit with channel - briefing our media buying partner to the standard Government Communication Service format - enabling MOJ to sponsor and promote content beyond traditional bought media across a number of channels such as TV, radio, press, events (e.g. arts, sports, awards) and digital platforms

Award Detail

1 Manning Gottlieb Omd A Division of the Omd Group (London)
  • Value: £50,000

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79620000 - Supply services of personnel including temporary staff

Indicators

  • Contract is suitable for SMEs.
  • Contract is suitable for VCOs.

Reference

Domains